SmartMed

Project

Designing a Saas B2B Platform for Healthcare Providers

My role

Product Designer

Location & year

Toronto, Canada - 2024

Smarter Solutions For Better Care.

SmartMed

SmartMed

SmartMed is a B2B SaaS platform developed by Zhinco Medical Consulting, designed to simplify resource management for healthcare providers. By leveraging AI-powered insights and intuitive tools, SmartMed streamlines operations, reduces costs, and enhances patient care, allowing providers to focus on what matters most.

As a Product Designer on Zhinco’s UX Design team, I collaborated with developers, consultants, and healthcare professionals to create a scalable solution that transforms complex workflows into actionable insights.

The Challenge

Fragmented systems, siloed data, and inconsistent resource allocation were costing Zhinco’s clients millions annually in inefficiencies. For mid-sized healthcare providers, these challenges translated into:

  • Operational delays.

  • Resource wastage.

  • Compromised patient care.

"How might we scale Zhinco's consulting expertise into a user-friendly platform that empowers healthcare providers to independently achieve operational efficiency?"

Chris Simmons Founder

Where We Started: Listening to the Right People

Instead of assuming, we asked. Through interviews with Zhinco consultants and their clients (hospital administrators, doctors, and nurses), we uncovered the real issues behind operational inefficiencies.

73%

of administrators said:

“I need clear data, not another complex tool.”

85%

of doctors said:

“I don’t have time to hunt for resources.”

81%

of nurses said:

“We need simpler workflows, not more processes.”

These voices grounded every decision we made.

From Identifying Gaps to Strategic Action

We analyzed existing platforms by running a competitive analysis and uncovered critical gaps:

  1. 1. Generic AI Integration: Most platforms lacked healthcare-specific predictive tools.

  2. 2. Complexity Overload: Tools were designed for large hospitals, making them unfit for smaller facilities.

  3. 3. Inaccessible Insights: Data was presented without actionable recommendations.

From these findings, we defined Strategic Decisions that Shaped SmartMed.

User Profile

Meet Sarah:

Sarah’s challenges and goals shaped every aspect of SmartMed’s design.

Her need for simpler workflows inspired a dashboard with clear, real-time data visualizations, prioritizing usability. To help her make data-driven decisions, we integrated predictive analytics that forecasted patient flow and staffing needs. Addressing her frustration with fragmented systems, we focused on seamless integration, creating a platform that simplifies operations and improves patient care.

Defining SmartMed’s Visual Direction

Before diving into the design phase, we created a stylescape to define SmartMed’s visual direction.

This curated set of colors, typography, and imagery ensured that the platform aligned with Zhinco’s vision of a modern, premium, and futuristic healthcare solution. This step validated our approach with stakeholders and set the tone for a consistent, user-centered design.

The SmartMed logo represents a seamless blend of technology, health, and innovation. The waveform at the center is not just a visual representation of a heartbeat; it embodies the core values of SmartMed; life, connection, and precision.

Wireframes

The Result: Impact by Design

20% reduction in resource wastage through smarter scheduling and inventory tracking.

30% cost savings for mid-sized healthcare providers.

Improved user satisfaction, with clearer communication and faster access to critical data.

Reflection

SmartMed wasn’t just about solving problems, it was about scaling solutions.

For Zhinco, this project marked a transformation: from being a consulting firm to a technology-driven partner in healthcare innovation. For me, it was a lesson in creating tools that empower users without overwhelming them.